The Acorn Way campaign
acorn
As Jersey's only independent lender Acorn Finance have the freedom to take a different, more flexible approach to their competitors. It was our challenge to communicate this difference.
Working alongside Orchid Communications 'The Acorn Way' was established as the essence that sums up this fresh offering. Using a striking mix of colour, typography and illustration, a campaign was developed playing on the typical frustrations of dealing with lenders, and proving how Acorn can offer 'a different way'.
A three month media campaign across radio, TV and press was planned and executed to great effect resulting in an overwhelming response and exceeding original targets.
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