Identity and brand materials
Switch Apps
A shift in service offering from Switch Apps (formerly Visual Eye) presented Side-on with a major branding challenge. This involved re-naming and re-branding their already respected and thriving company. We work closely with Switch for web support so were familiar with the company's offering, but it was our job to turn this into a slick, dynamic & striking brand.
The branding was applied to the website design as well as an extensive library of unique icons for the site. Stationery, point of sale display areas and comprehensive brand guidelines were also created.
See more Switch work here
