New year press ad
Jersey Vision Correction
Jersey Vision Correction needed to educate their target audience about the ability to get laser eye surgery right here in Jersey and to draw particular attention to the revolutionary treatments now on offer since the recent delivery of the UK's first presbyopic laser.
As the campaign would kick off at the start of the new year it was clear that a topical angle to the advertising would work well. The creative was designed to engage the audience by playing on the desire for self-improvement that the season traditionally promotes.
The campaign ran in the local newspaper and produced the biggest number of Laser Eye Surgery bookings of any previous activity.
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