National awareness press ad
ZamaUK
Following the decision to concentrate and increase their wholesale database, ZamaUK instructed Side-on to produce a campaign to run in national craft magazines. Aimed to inform and engage the wholesale craft clay market that, as an experienced and approved agent, they now stocked a greater selection of hobby and specialist clays for next day delivery.
Inspired by the products themselves we got our hands dirty and created (with a lot of expert guidance) symmetrical objects from two of the different clays on offer and combined them in an engaging image-led advert. Amazing fun with endless possibilities for development.
