Naming and branding
Infuse IT Consulting
Infuse's founder David Evans has been delivering IT consultancy, architectural design and development services to a wide variety of organisations under another name since 1995. The company has an in-depth understanding of Finance and Banking enterprises and creating the technology that drives them.
The client identified the need for a professional and striking brand to capture the spirit and enthusiasm of the company in order to achieve essential differentiation within a highly competitive market place.
Side-on were selected to develop the brand from the ground-up covering; naming, positioning, visual identity, website and collateral.
We began by getting 'under-the-skin' of the business, discovering what really made the owner tick and unearthing the USPs. The findings were distilled to establish the brand essence:
"We bring together the right technologies, expertise and people to create technical solutions that transform business".
This gave us the direction needed to develop the name and brand expression - 'Infuse, Bringing IT together'
Infuse not only captures the essence of bringing key elements together but also reflected the owner's personality, passion and energy that he infuses into his teams and projects.
By closely researching Infuse's target market, and key competition, the visual elements of the brand were developed to differentiate and encapsulate the brand essence. This visual language was then applied to the website and printed items.
The brand has made an immediate impact in the marketplace and Infuse are securing new relationships and projects with a brand strategy and identity that aligns perfectly with their aspirations and unique offering.
Managing Director David Evans positively enthuses:
"Starting a new business is tough. Every presentation is the most important presentation ever. Consistently, my clients directly comment on Infuse's brand image: 'We think the brand is great', 'We love the site!'. Side-on gave Infuse the opportunity to separate itself and present its honest character. Infuse's brand is easily recognised as innovative, fresh and sticks in the mind of everyone who comes into contact with it."
Check out the website case study here.
