Identity and brand materials
Fizbag
An essentially simple idea is now an exciting global brand. As is often the case with humble business ventures, a basic initial logo was created as a means to an end. With Fizbag now doing business on a global scale they approached Side-on recognising the need to develop a more professional and robust brand.
Style was of paramount importance. With Fizbag's broad range of fashionable designs, their offer of "a reusable bag you can be proud of" needed to be echoed throughout all their communication.
Focusing on the diversity of styles on offer, and vibrancy of colours, the branding carries a wide range of their styles across stationery, advertising, point of sale, website and collateral.
All this supported by the new 'strap-line' of "The neat little package" provides Fizbag with the perfect branding to propel them to their next exciting phase of activity.
See more Fizbag work here
