Employment Team campaign
Mourant
Mourant were looking to raise the profile of their employment team so we created a sub-brand specifically for all Employment-law related activity.
Working within the established Mourant brand guidelines, we developed an engaging campaign focussing on 'people advice'. Mourant's photographic style lent itself to the use of the small model 'railway' characters, who would be positioned next to various relevant objects based on the message with supporting headlines.
The campaign was rolled out across various publications and collateral giving the employment team their own distinctive identity.
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