'!t's time' collateral
Durrell
In 2009 Durrell celebrated 50 years of saving species from extinction. Side-on worked closely with Durrell throughout this time to develop a variety of engaging campaigns and collateral to celebrate and communicate such a significant anniversary.
Working to the '!t's time' theme that underpinned all communication for the anniversary, this message aimed to celebrate the achievements of the past 50 years but also importantly, emphasise the ongoing need to support such a vital organisation in the years ahead.
The hard work was also rightfully rewarded when the '!t's time' campaign won the Best Integrated Marketing Campaign at the 2009 CIM awards.
See more work by Durrell here
