Whether you loved or hated the London 2012 Olympic Logo when it was first released, once you see how the branding has been applied across the whole event it clearly demonstrates a great example of a thoroughly considered, complete brand experience.

Like the now famous John Lewis Christmas ad this powerful TV spot manages to captivate the audience by giving a nostalgic tug on the emotions.

In the words of the Huffington Post this has to be "..arguably the greatest [Google] doodle" ever. Without in-your-face disruption to your search requirements Google perfectly pay homage to legend and innovator Les Paul with this addictive interactive electric guitar.

We're delighted to welcome the arrival of Steve H's best project ever: his baby daughter Ella, born on Wednesday 25th May. We wish Steve, Marta and baby Ella all the very best and can't wait to have a cuddle! In the meantime we have a healthy supply of pics of the little un'. Everybody say "Awwwww"

We're loving this simple and wonderfully illustrated guide to browsers and the web from Google...

You've got to love this. It has everything: Happiness, sadness, humour and character. Not to mention how well this ad was made!

How do you revive a blast from the past that has long been associated as a brand your granddad used? Well apparently you create a testosterone fuelled man of all men, aka Isaiah Mustafa and have him wax lyrical about the product and its ability to turn any man into a real man.

The Japanese world cup team had an amazing send off to South Africa as the, Guinness World Record breaking, Adidas Sky Comic was unveiled. TBWA/Hakuhodo and Adidas Japan had the Thirteen 300 square meter murals painted by football fans all around the country to bring the country together in preparation for the 2010 FIFA Word Cup in South Africa.

Hats off to TBWALondon. With expectations high, the task of surpassing the previous, brilliantly witty, John Smith's commercials must have been a real challenge. But they've certainly cracked it with the latest instalment again featuring comedian Peter Kay.

This TV ad by John Lewis is great on so many levels. They manage to promote their price promise of 'never knowingly undersold' and demonstrate their 'life long commitment to customers' with a concept that on paper would most probably make you reach for the sick bag.

Just came across this crazy gem. Probably not one for the insect cruelty activists. To promote their exhibition stand at the Franfurt Book Fair, Eichborn, the publisher of The Fly, prepared 200 flies with an ultra light banner.

We've been keeping a keen eye on everything 'iPad' for the last few months to see what the clever developers can do with the technology once they get their mitts on it. Well the guys from Bonnier have certainly been busy building a prototype for their Mag+ vision.

OK Go must spend a large part of their time concocting madcap ideas for their promos. Anyone who's already seen 'Here it goes again' will know their knack for the wacky and inventive. This latest effort however looks considerably more ambitious. Recorded in one take, although clearly the paint splattered suits suggest it wasn't the 1st take!

Apparently the BiC® Cristal® Medium allows you to ramble on like no other pen. Bic are so confident about how far it writes, that they will give you £10 just for finishing one. Loving this confident strategy supported by a great microsite.

It's all about the music in this one. Leslie Bricusse and Anthony Newley's Pure Imagination really captivates every time it's on screen. It really evokes those childhood memories because of it's association with the Willy Wonka and the Chocolate Factory movie. Super ad for Super Telly - we love it!