New campaign takes off
It's always great to work with slightly unusual ad space. When independent wealth structuring company, Hawksford International, briefed us to produce their large display ad at Jersey airport's baggage carousels we immediately let our imaginations take flight as we debated how to make the most of this high impact opportunity.
Working with the newly established company strap-line of 'Thinking beyond tomorrow' a concept was developed that would tie-in appropriately with the surroundings, incorporating a subtle link to flight, whilst retaining Hawksford's ambitious and forward-thinking core values. Emphasis was placed on enhancing wealth for individuals focusing on the generations that follow them. The image style introduces a playful personality to the brand providing greater stand-out. Due to the scale, and nature of the audience, the copy was kept to a minimum allowing for the imagery to command attention.
Both Side-on and the client are thrilled with the result. Denise Murphy, Head of Marketing at Hawksford International very kindly said:
"We were keen to find a visual that retained our core values of heritage, tradition and independence, yet moved us forward and encapsulated an innovative and pioneering spirit, which will form the cornerstone of our brand going forward. This imagery does all of this and more; we are delighted with the results and Side-on have played an integral part in shaping the branding of Hawksford International. They provided invaluable expertise, assistance and guidance and we can't recommend them highly enough."
Look out for it next time you touchdown at Jersey airport!
