JEP: Got change?
Good to see Ya Kwanza looking magnificent and tucking into the white stuff in today's JEP. As well as doing wonders for his teeth and nails the coverage also highlights the latest fundraising promotion that Side-on and Durrell have teamed up to create.
Durrell branded milk cartons have been produced to highlight the plight of endangered species worldwide by pointing out that in the time it takes you to eat your breakfast at least one species has become extinct. Shocking!
A headline 'It's time for change' and Instructions to turn the empty carton into a money box to fill and return to Durrell make for a compelling call to action that everyone can get involved with. So, get involved!