Side-on Brand Communicators

Side-on Brand Communicators http://www.side-on.co.uk Sample Feed Description http://www.side-on.co.uk/media/layout-images/side-on.jpg Side-on Brand Communicators http://www.side-on.co.uk Wed, 22 Feb 2012 18:20:02 GMT http://www.side-on.co.uk/latest/core-that-s-a-nice-website- http://www.side-on.co.uk/latest/core-that-s-a-nice-website- Core! that's a nice website! <img src='http://www.side-on.co.uk/media/99eb56cf-c819-4904-956c-5fd2dacd7084' /> Not phased by tight deadlines or modest budgets we've recently worked together with Core Business Consultancy to help their new venture take off with a fully featured, content managed website and brand identity that reflects their vision.   Take a look at the site here <a href="http://www.core-businessconsultancy.co.uk/home" target="_blank">www.core-businessconsultancy.co.uk</a> Tue, 31 Jan 2012 22:47:55 GMT http://www.side-on.co.uk/latest/woohoo-festive-greetings-hours http://www.side-on.co.uk/latest/woohoo-festive-greetings-hours Woohoo! Festive greetings & hours <img src='http://www.side-on.co.uk/media/a4106ddf-c3d7-484d-8186-43caa68a95d4' /> The Side-on team hope you have a fun Christmas. We certainly had bags of fun making our 2011 E-greeting. <a href="http://newsletters.side-on.co.uk/t/ViewEmailArchive/r/53F84D79201AA5A3/C67FD2F38AC4859C/" target="_blank">Click here</a><a href="http://newsletters.side-on.co.uk/t/ViewEmailArchive/r/53F84D79201AA5A3/C67FD2F38AC4859C/" target="_blank"> </a>to see it in action.   Side-on will be closing up for our Christmas break at midday on 23rd December and reopening on Tuesday 3rd January. If you need to make contact with us during this time just drop an email to <a href="mailto:bigideas@side-on.co.uk">bigideas@side-on.co.uk</a>.  Mon, 19 Dec 2011 16:23:13 GMT http://www.side-on.co.uk/latest/jody-takes-on-sailing-challenge http://www.side-on.co.uk/latest/jody-takes-on-sailing-challenge Jody takes on sailing challenge <img src='http://www.side-on.co.uk/media/8e51c072-0d4b-413d-a38a-38c06af6c959' /> This weekend (Friday 23rd September) hosts the fun of Le Tournoi's Sailing Challenge and a crew of 10 made up of some of the <a href="http://www.earsay.je">Earsay</a> committee, members and our very own Jody Whittingham make their way to Cowes to meet their skippers; Charlie Williams and Julian Pearson, and their yacht: Rocket Dog, in time to start the race on Saturday morning.   The Earsay crew is split between novice and experienced sailors along with a split of hearing and hearing impaired individuals, all raring to go.   2011 will be the third <a href="http://letournoi.org/2011-challenge" target="_blank">Sailing Challenge</a> with the route taking the crews from the Solent to Guernsey, around Herm and Sark and onto the final leg into Jersey on Tuesday 27th September finishing at around 7pm.   This year <a href="http://letournoi.org/2011-challenge" target="_blank">Le Tournoi</a> have partnered with one of the most prestigious corporate yachting entities in the UK: <a href="http://www.britanniaevents.co.uk/documents/sailing/beneteau40_7.asp" target="_blank">Britannia Corporate Events</a>. With Britannia Corporate Events, they are able to provide the very best in yachts and race organisation and management. Le Tournoi have assembled a truly formidable team which demonstrates commitment to quality, safety, and the provision of one of the most novel and exciting sailing events in the calendar.   Earsay competitors, along with BSL signers, will be racing in a fully branded Earsay Beneteau 40.7s, one of the most popular and successful yachts ever built.   Progress will be updated via <a href="https://www.facebook.com/EarsayJersey" target="_blank">Earsay's Facebook</a> and <a href="http://twitter.com/#!/EarsayJersey" target="_blank">Twitter</a> (3G allowing).   Good luck to the Earsay crew!     <iframe allowfullscreen="" frameborder="0" height="315" src="http://www.youtube.com/embed/fwhvxDlSZOk" width="540"></iframe> Fri, 23 Sep 2011 11:06:08 GMT http://www.side-on.co.uk/latest/google-doodle-guitar http://www.side-on.co.uk/latest/google-doodle-guitar Google Doodle Guitar <img src='http://www.side-on.co.uk/media/fb84d4d9-8169-41fb-89b8-c0d8d547fb22' /> In the words of the <a href="http://www.huffingtonpost.com/2011/06/09/how-to-play-guitar-on-google_n_873895.html" target="_blank">Huffington Post</a> this has to be "..arguably the greatest [Google] doodle" ever.  Without in-your-face disruption to your search requirements Google perfectly pay homage to legend and innovator <a href="http://www.lespaulonline.com/" target="_blank">Les Paul</a> with this addictive interactive electric guitar. If you ask any designer, Google wouldn't be amongst the greatest logos of all time, however it is one of the worlds most recognisable corporate icons with which they are consistent, however they do enjoy regularly playing with their identity to communicate moments worthy of celebration like Les Paul's 96th birthday!   Not every brand has the ability to 'play' with their logo to such great effect. This brave play on a logo has to be executed perfectly from a platform of strength otherwise you run the risk of diluting your brand.    Google has become legendary for its simplicity and non-corporate "don't be evil" approach - a brand essence that is instilled through every product they develop, every person they employ and every communication that they produce. Fri, 10 Jun 2011 10:30:42 GMT http://www.side-on.co.uk/latest/seo-the-grand-schema-things http://www.side-on.co.uk/latest/seo-the-grand-schema-things SEO - The grand schema things <img src='http://www.side-on.co.uk/media/4c5cd217-61e4-469e-b0d9-4f6ba65235fa' /> Google, Yahoo and Bing have come together to provide a shared collection of schemas for webmasters to use. <a href="http://www.schema.org" target="_blank">Schema.org</a> provides a collection of schemas, i.e., html tags, that webmasters can use to markup their pages in ways recognised by major search providers. Search engines including Bing, Google and Yahoo! rely on this markup to improve the display of search results, making it easier for people to find the right web pages.   Many sites are generated from structured data, which is often stored in databases. When this data is formatted into HTML, it becomes very difficult to recover the original structured data. Many applications, especially search engines, can benefit greatly from direct access to this structured data. On-page markup enables search engines to understand the information on web pages and provide richer search results in order to make it easier for users to find relevant information on the web. Markup can also enable new tools and applications that make use of the structure.   Exciting stuff, if, like us, you're into this kind of thing. <a href="http://www.schema.org" target="_blank">Schema.org</a> could change the way people design websites and do search marketing so we'll be keeping a very close eye on how it all develops. Wed, 8 Jun 2011 22:47:40 GMT http://www.side-on.co.uk/latest/congratulations-steve http://www.side-on.co.uk/latest/congratulations-steve Congratulations Steve <img src='http://www.side-on.co.uk/media/780aff6e-17f9-4023-b3a0-5340fb657400' /> We're delighted to welcome the arrival of Steve H's best project ever: his baby daughter Ella, born on Wednesday 25th May. We wish Steve, Marta and baby Ella all the very best and can't wait to have a cuddle! In the meantime we have a healthy supply of pics of the little un'. Everybody say "Awwwww" Wed, 8 Jun 2011 16:16:33 GMT http://www.side-on.co.uk/latest/putting-on-a-great-spread http://www.side-on.co.uk/latest/putting-on-a-great-spread Putting on a great spread <img src='http://www.side-on.co.uk/media/4b48a3a0-8ff8-4b37-aa52-d2bbe330a251' /> Fantastic to see the fruits of our latest creative work in the JEP last night. Two recent campaigns for Park and Hawksford sat proudly side by side dominating a spread in the recruitment pages.   Click on these links to check out the campaign case studies for both <a href="http://www.side-on.co.uk/projects/career-shapers-campaign">Park</a> or <a href="http://www.side-on.co.uk/projects/airport-advertising">Hawksford</a>. Fri, 3 Jun 2011 13:08:46 GMT http://www.side-on.co.uk/latest/park-get-the-side-on-treatment- http://www.side-on.co.uk/latest/park-get-the-side-on-treatment- Park get the 'Side-on treatment' <img src='http://www.side-on.co.uk/media/88e3df76-ea76-4aa8-a6b1-5ea067f69bfc' /> <h3> Overview</h3> Park have been providing recruitment services to the local financial service market since 1979. Over the years they have built a good reputation in a very competitive marketplace as the preferred recruitment supplier to the majority of the local 'employers of choice'.   <h3> Challenge</h3> After a recent management buy-out the new owners felt it was time to refine their brand positioning to reflect their offering and personality to enable them to remain relevant and differentiated to quality candidates. They came to us with a very open brief outlining the situation and the strict instruction to 'give us the SIde-on treatment', a dream directive to which we gladly obliged.   <h3> Solution</h3> The first phase of work included a complete audit of all existing marketing materials, methods and market presence followed by an identification of the reasons to believe and differentiating key messages. This investigation work helped us unearth the big idea that Park are not a 'CV passing on service' but are truly committed to understanding the nuances of the candidate's needs and abilities to ensure they are placed in the right role. Numerous stories of how the Park team had formed long term relationships with satisfied candidates emerged and how valuable support and guidance was provided at all stages to help develop their careers. From this the brand expression of 'Career Shapers' was born.   A full advertising campaign, brand identity/collateral refresh, CMS website and social media strategy we're then developed to reflect this new positioning.   <a href="http://www.jobs.co.je" target="_blank">Click here</a> to see the new Park website.   <a href="/work/by-client/park">Click here</a> to see the individual projects including <a href="http://www.side-on.co.uk/projects/repositioning">branding</a>, <a href="http://www.side-on.co.uk/projects/jobs-website">website</a>, <a href="http://www.side-on.co.uk/projects/career-shapers-campaign">advertising</a> and <a href="http://www.side-on.co.uk/projects/park-bench-business-card">business cards</a> in more detail. Fri, 8 Apr 2011 14:34:04 GMT http://www.side-on.co.uk/latest/durrell-developments http://www.side-on.co.uk/latest/durrell-developments Durrell developments <img src='http://www.side-on.co.uk/media/36b76f72-134c-4a78-826c-98a3b5448b37' /> It's very exciting to see the new Durrell Visitor Centre developing at an impressive pace.   We're currently updating the site map to accommodate these new changes so had the privilege of a quick glimpse behind the scenes and it looks like it's going to be awesome!   And while we're on a Durrell tip, we should mention amongst the many new developments, some little baby Otters have recently popped their heads out of the nesting box. And you have the chance to name them! Following the successful eBay auction to name Durrell's baby Ring-tailed Lemurs last year, they are running a similar auction to name one of these new entries to the Durrell family. Get your bid in here:   <a href="http://www.durrell.org/ebay" target="_blank">www.durrell.org/ebay</a>   The brand spanking new visitor centre is due to be open mid-April, so combine that with the recent lovely weather, and the chance to see tiny otters, do you need any more excuses to go up and support an incredibly worthy cause? Fri, 25 Mar 2011 10:04:53 GMT http://www.side-on.co.uk/latest/side-on-proudly-support-tct http://www.side-on.co.uk/latest/side-on-proudly-support-tct Side-on proudly support TCT <img src='http://www.side-on.co.uk/media/5d872515-0389-4d69-9e18-ab7e9f63e43a' /> As part of our ongoing support for <a href="http://www.teenagecancertrust.org/" target="_blank">Teenage Cancer Trust</a>, we're proud to support the Jersey team once again by providing our event branding services for this years big fund raising event. The 'TCT Spring Spectacular' takes place on 21 May 2011 at <a href="http://www.defrance.co.uk/" target="_blank">Hotel De France</a> and hopes to live up to past years events by showcasing an evening of local talented performers all competing for a chance to win a place on stage at <a href="http://www.jerseylive.org.uk/" target="_blank">JerseyLive 2011</a>.   Tickets cost £50 per person, tables of 12, so if you would like a night of dinner, dancing and spectacular entertainment all in aid of a wonderfully worthy charity call Irene Haycock on 01534 721185 or email <a href="mailto:haycock@localdial.com ?subject=TCT%20Spring%20Spectacular">haycock@localdial.com</a> and book now! Sun, 20 Mar 2011 09:44:00 GMT