Side-on Brand Communicators

Side-on Brand Communicators http://www.side-on.co.uk Sample Feed Description http://www.side-on.co.uk/media/layout-images/side-on.jpg Side-on Brand Communicators http://www.side-on.co.uk Fri, 18 May 2012 19:06:32 GMT http://www.side-on.co.uk/latest/side-on-strengthen-their-skills http://www.side-on.co.uk/latest/side-on-strengthen-their-skills Side-on strengthen their skills <img src='http://www.side-on.co.uk/media/326f304f-5f06-4b18-a7a2-d4d28cd083e5' /> Hooray for Anthea, our super-duper trainee client account manager. She was recently awarded a pass with distinction for her fourth and final Professional Certificate in Marketing module meaning she is now officially CIM qualified.   We're all thrilled to bits for her, so hope you'll join us in shouting "congratulations" from the rooftops.   This is not only great news for Anthea of course, but Side-on too as it further strengthens our capability to offer strategic marketing and brand support to our clients.   We asked Anthea how she felt about this, and she told us:   "I'm delighted to have finished my first CIM qualification and I'm extremely proud of passing with distinction in my final module. The course has given me a great backbone of knowledge and theory and I plan to apply this in my role."   Go Anthea! Mon, 19 Mar 2012 14:00:37 GMT http://www.side-on.co.uk/latest/15-days-to-move-with-the-timeline http://www.side-on.co.uk/latest/15-days-to-move-with-the-timeline 15 days to move with the Timeline! <img src='http://www.side-on.co.uk/media/4dba2e93-3ecd-4dc9-a68c-57992a2cfa1b' /> Only 15 days and counting until FaceBook change business and brand pages over to their new timeline format. <a href="http://www.facebook.com/about/timeline" target="_blank">http://www.facebook.com/about/timeline</a>   If you’re one of the 30m UK facebook users you will have already been exposed to this change through your personal page.   But what are the changes and the ultimate benefits for your brand? As well as an avatar you can now include a cover photo, as well as tell stories with larger photos, “pin” a post to the top of your timeline for up to seven days and access better tools to manage your Page. The new features will further help business and organisations better share stories and connect with their audience.   However before adding your cover photo be aware that your new cover image may not contain:   • Price or purchase information, such as "40% off" or "Download it at our website" • Contact information, such as web address, email, mailing address or other information intended for your Page's About Section • References to user interface elements, such as Like or Share, or any other Facebook site features • Calls to action, such as "Get it now" or "Tell your friends"   Most importantly, for your personal pages, remember that all cover images are public, which means anyone visiting your Page will be able to see the image you choose.   Covers must not be false, deceptive or misleading, and as with all images you must not infringe on third parties' intellectual property.   You must also not encourage or incentivise people to upload your cover image to their personal timelines.   There’s a lot for Facebook to monitor – but do note that any infringement on their terms of use can result in Pages being removed, thereby losing all your history and photos loaded to the page.   All sounds very limiting but there is still loads that can be done to portray your brand's image and personality by using a bit of creativiity.    Have a look at some of these examples from leading brands for a little inspiration:   <a href="http://www.facebook.com/cocacola" target="_blank">http://www.facebook.com/cocacola</a> <a href="http://www.facebook.com/lynxeffect" target="_blank">http://www.facebook.com/lynxeffect</a> <a href="http://www.facebook.com/Firebox" target="_blank">http://www.facebook.com/Firebox</a> <a href="http://www.facebook.com/benjerry" target="_top">http://www.facebook.com/benjerry</a> <a href="http://www.facebook.com/Starbucks" target="_blank">http://www.facebook.com/Starbucks</a> <a href="http://www.facebook.com/SideOnCreative" target="_blank">http://www.facebook.com/SideOnCreative </a>:)   Some great examples of personal facebook Timeline pages here: <a href="http://inspirationfeed.com/inspiration/websites-inspiration/40-creative-examples-of-facebook-timeline-designs/" target="_blank">http://inspirationfeed.com/inspiration/websites-inspiration/40-creative-examples-of-facebook-timeline-designs/</a>   Side-on are currently available to design cover photos and avatars and load them to your profile ready for the big switch over. Email <a href="mailto:bigideas@side-on.co.uk?subject=FB%20Timeline%20">bigideas@side-on.co.uk</a> or call us on 01534 721630 to discuss your requirements.   Thu, 15 Mar 2012 10:00:50 GMT http://www.side-on.co.uk/latest/core-that-s-a-nice-website- http://www.side-on.co.uk/latest/core-that-s-a-nice-website- Core! that's a nice website! <img src='http://www.side-on.co.uk/media/99eb56cf-c819-4904-956c-5fd2dacd7084' /> Not phased by tight deadlines or modest budgets we've recently worked together with Core Business Consultancy to help their new venture take off with a fully featured, content managed website and brand identity that reflects their vision.   Take a look at the site here <a href="http://www.core-businessconsultancy.co.uk/home" target="_blank">www.core-businessconsultancy.co.uk</a> Tue, 31 Jan 2012 22:47:55 GMT http://www.side-on.co.uk/latest/woohoo-festive-greetings-hours http://www.side-on.co.uk/latest/woohoo-festive-greetings-hours Woohoo! Festive greetings & hours <img src='http://www.side-on.co.uk/media/a4106ddf-c3d7-484d-8186-43caa68a95d4' /> The Side-on team hope you have a fun Christmas. We certainly had bags of fun making our 2011 E-greeting. <a href="http://newsletters.side-on.co.uk/t/ViewEmailArchive/r/53F84D79201AA5A3/C67FD2F38AC4859C/" target="_blank">Click here</a><a href="http://newsletters.side-on.co.uk/t/ViewEmailArchive/r/53F84D79201AA5A3/C67FD2F38AC4859C/" target="_blank"> </a>to see it in action.   Side-on will be closing up for our Christmas break at midday on 23rd December and reopening on Tuesday 3rd January. If you need to make contact with us during this time just drop an email to <a href="mailto:bigideas@side-on.co.uk">bigideas@side-on.co.uk</a>.  Mon, 19 Dec 2011 16:23:13 GMT http://www.side-on.co.uk/latest/jody-takes-on-sailing-challenge http://www.side-on.co.uk/latest/jody-takes-on-sailing-challenge Jody takes on sailing challenge <img src='http://www.side-on.co.uk/media/8e51c072-0d4b-413d-a38a-38c06af6c959' /> This weekend (Friday 23rd September) hosts the fun of Le Tournoi's Sailing Challenge and a crew of 10 made up of some of the <a href="http://www.earsay.je">Earsay</a> committee, members and our very own Jody Whittingham make their way to Cowes to meet their skippers; Charlie Williams and Julian Pearson, and their yacht: Rocket Dog, in time to start the race on Saturday morning.   The Earsay crew is split between novice and experienced sailors along with a split of hearing and hearing impaired individuals, all raring to go.   2011 will be the third <a href="http://letournoi.org/2011-challenge" target="_blank">Sailing Challenge</a> with the route taking the crews from the Solent to Guernsey, around Herm and Sark and onto the final leg into Jersey on Tuesday 27th September finishing at around 7pm.   This year <a href="http://letournoi.org/2011-challenge" target="_blank">Le Tournoi</a> have partnered with one of the most prestigious corporate yachting entities in the UK: <a href="http://www.britanniaevents.co.uk/documents/sailing/beneteau40_7.asp" target="_blank">Britannia Corporate Events</a>. With Britannia Corporate Events, they are able to provide the very best in yachts and race organisation and management. Le Tournoi have assembled a truly formidable team which demonstrates commitment to quality, safety, and the provision of one of the most novel and exciting sailing events in the calendar.   Earsay competitors, along with BSL signers, will be racing in a fully branded Earsay Beneteau 40.7s, one of the most popular and successful yachts ever built.   Progress will be updated via <a href="https://www.facebook.com/EarsayJersey" target="_blank">Earsay's Facebook</a> and <a href="http://twitter.com/#!/EarsayJersey" target="_blank">Twitter</a> (3G allowing).   Good luck to the Earsay crew!     <iframe allowfullscreen="" frameborder="0" height="315" src="http://www.youtube.com/embed/fwhvxDlSZOk" width="540"></iframe> Fri, 23 Sep 2011 11:06:08 GMT http://www.side-on.co.uk/latest/google-doodle-guitar http://www.side-on.co.uk/latest/google-doodle-guitar Google Doodle Guitar <img src='http://www.side-on.co.uk/media/fb84d4d9-8169-41fb-89b8-c0d8d547fb22' /> In the words of the <a href="http://www.huffingtonpost.com/2011/06/09/how-to-play-guitar-on-google_n_873895.html" target="_blank">Huffington Post</a> this has to be "..arguably the greatest [Google] doodle" ever.  Without in-your-face disruption to your search requirements Google perfectly pay homage to legend and innovator <a href="http://www.lespaulonline.com/" target="_blank">Les Paul</a> with this addictive interactive electric guitar. If you ask any designer, Google wouldn't be amongst the greatest logos of all time, however it is one of the worlds most recognisable corporate icons with which they are consistent, however they do enjoy regularly playing with their identity to communicate moments worthy of celebration like Les Paul's 96th birthday!   Not every brand has the ability to 'play' with their logo to such great effect. This brave play on a logo has to be executed perfectly from a platform of strength otherwise you run the risk of diluting your brand.    Google has become legendary for its simplicity and non-corporate "don't be evil" approach - a brand essence that is instilled through every product they develop, every person they employ and every communication that they produce. Fri, 10 Jun 2011 10:30:42 GMT http://www.side-on.co.uk/latest/seo-the-grand-schema-things http://www.side-on.co.uk/latest/seo-the-grand-schema-things SEO - The grand schema things <img src='http://www.side-on.co.uk/media/4c5cd217-61e4-469e-b0d9-4f6ba65235fa' /> Google, Yahoo and Bing have come together to provide a shared collection of schemas for webmasters to use. <a href="http://www.schema.org" target="_blank">Schema.org</a> provides a collection of schemas, i.e., html tags, that webmasters can use to markup their pages in ways recognised by major search providers. Search engines including Bing, Google and Yahoo! rely on this markup to improve the display of search results, making it easier for people to find the right web pages.   Many sites are generated from structured data, which is often stored in databases. When this data is formatted into HTML, it becomes very difficult to recover the original structured data. Many applications, especially search engines, can benefit greatly from direct access to this structured data. On-page markup enables search engines to understand the information on web pages and provide richer search results in order to make it easier for users to find relevant information on the web. Markup can also enable new tools and applications that make use of the structure.   Exciting stuff, if, like us, you're into this kind of thing. <a href="http://www.schema.org" target="_blank">Schema.org</a> could change the way people design websites and do search marketing so we'll be keeping a very close eye on how it all develops. Wed, 8 Jun 2011 22:47:40 GMT http://www.side-on.co.uk/latest/congratulations-steve http://www.side-on.co.uk/latest/congratulations-steve Congratulations Steve <img src='http://www.side-on.co.uk/media/780aff6e-17f9-4023-b3a0-5340fb657400' /> We're delighted to welcome the arrival of Steve H's best project ever: his baby daughter Ella, born on Wednesday 25th May. We wish Steve, Marta and baby Ella all the very best and can't wait to have a cuddle! In the meantime we have a healthy supply of pics of the little un'. Everybody say "Awwwww" Wed, 8 Jun 2011 16:16:33 GMT http://www.side-on.co.uk/latest/putting-on-a-great-spread http://www.side-on.co.uk/latest/putting-on-a-great-spread Putting on a great spread <img src='http://www.side-on.co.uk/media/4b48a3a0-8ff8-4b37-aa52-d2bbe330a251' /> Fantastic to see the fruits of our latest creative work in the JEP last night. Two recent campaigns for Park and Hawksford sat proudly side by side dominating a spread in the recruitment pages.   Click on these links to check out the campaign case studies for both <a href="http://www.side-on.co.uk/projects/career-shapers-campaign">Park</a> or <a href="http://www.side-on.co.uk/projects/airport-advertising">Hawksford</a>. Fri, 3 Jun 2011 13:08:46 GMT http://www.side-on.co.uk/latest/park-get-the-side-on-treatment- http://www.side-on.co.uk/latest/park-get-the-side-on-treatment- Park get the 'Side-on treatment' <img src='http://www.side-on.co.uk/media/88e3df76-ea76-4aa8-a6b1-5ea067f69bfc' /> <h3> Overview</h3> Park have been providing recruitment services to the local financial service market since 1979. Over the years they have built a good reputation in a very competitive marketplace as the preferred recruitment supplier to the majority of the local 'employers of choice'.   <h3> Challenge</h3> After a recent management buy-out the new owners felt it was time to refine their brand positioning to reflect their offering and personality to enable them to remain relevant and differentiated to quality candidates. They came to us with a very open brief outlining the situation and the strict instruction to 'give us the SIde-on treatment', a dream directive to which we gladly obliged.   <h3> Solution</h3> The first phase of work included a complete audit of all existing marketing materials, methods and market presence followed by an identification of the reasons to believe and differentiating key messages. This investigation work helped us unearth the big idea that Park are not a 'CV passing on service' but are truly committed to understanding the nuances of the candidate's needs and abilities to ensure they are placed in the right role. Numerous stories of how the Park team had formed long term relationships with satisfied candidates emerged and how valuable support and guidance was provided at all stages to help develop their careers. From this the brand expression of 'Career Shapers' was born.   A full advertising campaign, brand identity/collateral refresh, CMS website and social media strategy we're then developed to reflect this new positioning.   <a href="http://www.jobs.co.je" target="_blank">Click here</a> to see the new Park website.   <a href="/work/by-client/park">Click here</a> to see the individual projects including <a href="http://www.side-on.co.uk/projects/repositioning">branding</a>, <a href="http://www.side-on.co.uk/projects/jobs-website">website</a>, <a href="http://www.side-on.co.uk/projects/career-shapers-campaign">advertising</a> and <a href="http://www.side-on.co.uk/projects/park-bench-business-card">business cards</a> in more detail. Fri, 8 Apr 2011 14:34:04 GMT http://www.side-on.co.uk/latest/durrell-developments http://www.side-on.co.uk/latest/durrell-developments Durrell developments <img src='http://www.side-on.co.uk/media/36b76f72-134c-4a78-826c-98a3b5448b37' /> It's very exciting to see the new Durrell Visitor Centre developing at an impressive pace.   We're currently updating the site map to accommodate these new changes so had the privilege of a quick glimpse behind the scenes and it looks like it's going to be awesome!   And while we're on a Durrell tip, we should mention amongst the many new developments, some little baby Otters have recently popped their heads out of the nesting box. And you have the chance to name them! Following the successful eBay auction to name Durrell's baby Ring-tailed Lemurs last year, they are running a similar auction to name one of these new entries to the Durrell family. Get your bid in here:   <a href="http://www.durrell.org/ebay" target="_blank">www.durrell.org/ebay</a>   The brand spanking new visitor centre is due to be open mid-April, so combine that with the recent lovely weather, and the chance to see tiny otters, do you need any more excuses to go up and support an incredibly worthy cause? Fri, 25 Mar 2011 10:04:53 GMT http://www.side-on.co.uk/latest/side-on-proudly-support-tct http://www.side-on.co.uk/latest/side-on-proudly-support-tct Side-on proudly support TCT <img src='http://www.side-on.co.uk/media/5d872515-0389-4d69-9e18-ab7e9f63e43a' /> As part of our ongoing support for <a href="http://www.teenagecancertrust.org/" target="_blank">Teenage Cancer Trust</a>, we're proud to support the Jersey team once again by providing our event branding services for this years big fund raising event. The 'TCT Spring Spectacular' takes place on 21 May 2011 at <a href="http://www.defrance.co.uk/" target="_blank">Hotel De France</a> and hopes to live up to past years events by showcasing an evening of local talented performers all competing for a chance to win a place on stage at <a href="http://www.jerseylive.org.uk/" target="_blank">JerseyLive 2011</a>.   Tickets cost £50 per person, tables of 12, so if you would like a night of dinner, dancing and spectacular entertainment all in aid of a wonderfully worthy charity call Irene Haycock on 01534 721185 or email <a href="mailto:haycock@localdial.com ?subject=TCT%20Spring%20Spectacular">haycock@localdial.com</a> and book now! Sun, 20 Mar 2011 09:44:00 GMT http://www.side-on.co.uk/latest/atw-evening-a-great-success- http://www.side-on.co.uk/latest/atw-evening-a-great-success- ATW evening a great success! <img src='http://www.side-on.co.uk/media/f63ab300-cf9c-42ed-9437-ca7d345e33be' /> Last night saw the second Advance to Work presentation evening at Hautlieu celebrate the wonderful achievements of the scheme. It was a fantastic evening, and great to see and hear the trainees tell their story of how ATW has benefitted them.   We were fortunate enough to be able to work on the event programme, producing a summary of some of the many achievements of the scheme. See the <a href="http://www.side-on.co.uk/projects/atw-presentation-evening-brochure" target="_blank">case study in our 'Work' section</a> for more details of the project.   It is an extremely worthy initiative so if your company or one you know can get involved, get in touch with the very nice people at ATW!   Contact Details 01534 449256 <a href="mailto:advancetowork@gov.je">advancetowork@gov.je</a> <a href="http://www.gov.je/atw" target="_blank">www.gov.je/atw</a>   <div> <object style="width: 540px; height: 190px;"><param name="movie" value="http://static.issuu.com/webembed/viewers/style1/v1/IssuuViewer.swf?mode=embed&layout=http%3A%2F%2Fskin.issuu.com%2Fv%2Fcolor%2Flayout.xml&backgroundColor=FFFFFF&showFlipBtn=true&documentId=110309155008-ae3dfb41219b4a3a8973ed3a9782f397&docName=6277_atw_event_programme__web_hi_2_&username=AdvanceToWork&loadingInfoText=ATW%20Programme&et=1299688984378&er=49" /><param name="allowfullscreen" value="true" /><param name="menu" value="false" /><embed allowfullscreen="true" flashvars="mode=embed&layout=http%3A%2F%2Fskin.issuu.com%2Fv%2Fcolor%2Flayout.xml&backgroundColor=FFFFFF&showFlipBtn=true&documentId=110309155008-ae3dfb41219b4a3a8973ed3a9782f397&docName=6277_atw_event_programme__web_hi_2_&username=AdvanceToWork&loadingInfoText=ATW%20Programme&et=1299688984378&er=49" menu="false" src="http://static.issuu.com/webembed/viewers/style1/v1/IssuuViewer.swf" style="width: 540px; height: 190px;" type="application/x-shockwave-flash"></embed></object> <div style="width: 540px; text-align: left;">  </div> </div> Wed, 9 Mar 2011 11:00:13 GMT http://www.side-on.co.uk/latest/20-things-i-learned http://www.side-on.co.uk/latest/20-things-i-learned 20 things I learned <img src='http://www.side-on.co.uk/media/ebb13be6-9eeb-4dc4-8141-d0e93925b9a9' /> We're loving this simple and wonderfully illustrated guide to browsers and the web from Google.   It goes without saying that the web is of huge importance in our lives today in keeping us informed and in-touch. Brands can delight audiences in a whole host of new and exciting ways using the latest web trickery and browser capabilities. This wonderful web book from Google certainly delights as it helps highlight how the web has evolved into what it is today and how browsers and the web actually work. It also covers how we can browse more safely and efficiently and gives some compelling arguments to why we should move with the times and upgrade to the latest browsers.   With the latter and the recent release of <a href="http://www.ie6countdown.com" target="_blank">www.ie6countdown.com</a>, Microsofts own campaign to eradicate Internet Explorer 6, web designers and developers around the world are counting the days until the bane of their lives is banished for good.   Follow the link below and give it a read during your next coffee break. In true book club fashion, let us know your thoughts by commenting. You never know, you might learn a thing or 20.   <a href="http://www.20thingsilearned.com" target="_blank">www.20thingsilearned.com</a> Wed, 9 Mar 2011 10:30:43 GMT http://www.side-on.co.uk/latest/positive-steps-to-recycle http://www.side-on.co.uk/latest/positive-steps-to-recycle Positive steps to recycle <img src='http://www.side-on.co.uk/media/0363ea70-df41-4c8d-8d47-cfe5f2103fd3' /> How do you get kids excited about batteries? Hawksford International's recycling scheme for schools required a way of engaging primary school pupils, and encouraging them to recycle household batteries. Now batteries don't exactly scream 'fun', so it was our challenge to inject some personality into an inanimate and, let's be honest, pretty dull object. Our creatives chiselled away at their pixels to produce a playful character that would engage the target-audience. We then developed the campaign line 'Batteries Not Excluded' to further emphasise the message. A suitable balance had to be struck between communicating the key message, eye-catching imagery, but also Hawksford's contribution to the campaign. The recycling initiative worked particularly well alongside Hawksford International's strap line of 'Thinking beyond tomorrow'.   The campaign branding was applied to recycle tubes supplied by Transport & Technical Services' recycling department, and were distributed across all of the island's 22 non-fee-paying schools. The launch in schools was specifically timed in the lead up to Christmas to emphasise the fact that the batteries they will be using over the festive period can be brought back in the new year and recycled. The campaign is fully underway and proving a success so if you are local and have little-un's, do your bit and get behind the campaign. Press cutting courtesy of <a href="http://www.thisisjersey.com/jersey-evening-post/index/" target="_blank">Jersey Evening Post</a>. Thu, 20 Jan 2011 10:59:00 GMT http://www.side-on.co.uk/latest/new-campaign-takes-off http://www.side-on.co.uk/latest/new-campaign-takes-off New campaign takes off <img src='http://www.side-on.co.uk/media/28634faa-1b2f-4ce8-a52f-ca1c5c1c0541' /> It's always great to work with slightly unusual ad space. When independent wealth structuring company, Hawksford International, briefed us to produce their large display ad at Jersey airport's baggage carousels we immediately let our imaginations take flight as we debated how to make the most of this high impact opportunity.   Working with the newly established company strap-line of 'Thinking beyond tomorrow' a concept was developed that would tie-in appropriately with the surroundings, incorporating a subtle link to flight, whilst retaining Hawksford's ambitious and forward-thinking core values. Emphasis was placed on enhancing wealth for individuals focusing on the generations that follow them. The image style introduces a playful personality to the brand providing greater stand-out. Due to the scale, and nature of the audience, the copy was kept to a minimum allowing for the imagery to command attention.   Both Side-on and the client are thrilled with the result. Denise Murphy, Head of Marketing at Hawksford International very kindly said:   "We were keen to find a visual that retained our core values of heritage, tradition and independence, yet moved us forward and encapsulated an innovative and pioneering spirit, which will form the cornerstone of our brand going forward. This imagery does all of this and more; we are delighted with the results and Side-on have played an integral part in shaping the branding of Hawksford International. They provided invaluable expertise, assistance and guidance and we can't recommend them highly enough."   Look out for it next time you touchdown at Jersey airport! Thu, 16 Dec 2010 10:59:19 GMT http://www.side-on.co.uk/latest/festive-greetings-hours http://www.side-on.co.uk/latest/festive-greetings-hours Festive greetings & hours <img src='http://www.side-on.co.uk/media/31d91ee8-ed05-4f93-a3cf-cfb0023f312e' /> The Side-on team hope you have a fun Christmas. We certainly had bags of fun making our 2010 E-greeting. <a href="http://newsletters.side-on.co.uk/t/ViewEmailArchive/r/137A5C71FF80EEFE/C67FD2F38AC4859C/" target="_blank">Click here </a>to see it in action.    Side-on will be closing up for our Christmas break at midday on 24th December and reopening on Tuesday 4th January. If you need to make contact with us during this time just drop an email to <a href="mailto:bigideas@side-on.co.uk">bigideas@side-on.co.uk</a>         Wed, 15 Dec 2010 22:30:56 GMT http://www.side-on.co.uk/latest/studio-snow-storm http://www.side-on.co.uk/latest/studio-snow-storm Studio snow storm <img src='http://www.side-on.co.uk/media/19c75228-d87f-456b-8e5c-477b67fa520c' /> The snow is back! It's so bad this time the studio has taken a hit. Shovel anyone? Mon, 13 Dec 2010 09:28:30 GMT http://www.side-on.co.uk/latest/say-hello-to-jennie http://www.side-on.co.uk/latest/say-hello-to-jennie Say hello to Jennie <img src='http://www.side-on.co.uk/media/e38e382e-6081-4c8a-b476-1ed62c2dab7c' /> We've recently welcomed a new addition to the Side-on family...If you've called the studio in the last couple of weeks you've probably already spoken to her. Jennie is our new Studio Assistant and she has already proved to be an invaluable part of the team as she goes about her day helping to keep everything running smoothly and ensuring that we are all super organised. We're sure you'll all join us in welcoming Jennie to the exciting world of brand communication...go on, send your best wishes to <a href="mailto:jennie@side-on.co.uk">jennie@side-on.co.uk</a>    Find out more about Jennie on our <a href="http://www.side-on.co.uk/about-us#panel-3">meet the team</a> page. Wed, 24 Nov 2010 09:30:50 GMT http://www.side-on.co.uk/latest/graphic-digital-designers http://www.side-on.co.uk/latest/graphic-digital-designers Graphic/Digital Designers <img src='http://www.side-on.co.uk/media/88129865-60eb-495e-9f8e-447d5371b265' /> Love design? Passionate about print and web? Specialist in either? If so, you're just what we're looking for right now. Send your CV to <a href="mailto:careers@side-on.co.uk?subject=Graphic%2FDigital%20Designer">careers@side-on.co.uk</a>   Make sure to 'Like' our Facebook page for more updates.   <iframe allowtransparency="true" frameborder="0" scrolling="no" src="http://www.facebook.com/plugins/like.php?href=http%3A%2F%2Fwww.facebook.com%2Fpages%2FSide-on%2F113037345409372%3Fref%3Dsgm&layout=box_count&show_faces=true&width=90&action=like&colorscheme=dark&height=65" style="border: medium none; overflow: hidden; width: 90px; height: 65px;"></iframe>   Mon, 25 Oct 2010 19:00:22 GMT http://www.side-on.co.uk/latest/advance-to-work-campaign http://www.side-on.co.uk/latest/advance-to-work-campaign Advance to work campaign <img src='http://www.side-on.co.uk/media/489c1b62-8e27-42d9-933a-15dfe4a055d1' />   <div> We were thrilled to successfully win the competitive pitch to produce a campaign for the States of Jersey, informing young jobseekers of the support that is available for them following August exam results.</div> <div> Advance to Work (ATW) was launched in September 2009 by the States of Jersey’s Skills Board in response to growing concerns about youth unemployment. Open to 16-19 year olds not currently engaged in education, employment or training, ATW offers in-depth work placements matched with job-specific training.</div> <div>  </div> <div> Our task was to effectively raise awareness of the ATW initiative targeting primarily young school-leavers but also their parents.</div> <div>  </div> <div> Specifically ATW were looking to balance the use of traditional media channels with some more alternative methods in order to stimulate greater response from the target audience.</div> <div>  </div> <div> We developed the campaign line of 'See your potential' - the sentiment upon which all communication would be based. Visuals supported this message using generic bodies of people in various trades, but with the head removed prompting the viewer to see themselves in that position. The ATW brand identity was also developed to bind all communications, subsequently allowing for a more cost-effective and frequent advertising in the local media.</div> <div>  </div> <div> The 'traditional' side to the campaign was rolled-out with a comprehensive media plan covering the local newspaper, local radio and strategically distributed posters & flyers.</div> <div>  </div> <div> The campaign also incorporated both indoor and outdoor 'ambient' elements.</div> <div> Mirror-graphics were placed in public washrooms at strategic locations where the target audience frequented. The mirror campaign allowed the user to view themselves in the outfit of that relevant career. A playful, interactive way of allowing the viewer to engage with the brand and stimulate a response.</div> <div>  </div> <div> In keeping with the overall visual style of the campaign, a stencil was produced, which was then positioned on streets at varying choice locations, and subsequently power-washed, cleaning the exposed areas so as to reveal the campaign message. Due to the technique, the message was not considered illegal or defacing, and would remain for the key duration of the campaign but over time fade away. By 'seeing the potential' of the cleaned area of the street, the concept was further reinforced.</div> <div>  </div> <div> In support of all the above activity, a facebook page was set up to spread the word through social media, posting updates, images and generally gathering interest, and offering support to the target audience.</div> <div>  </div> <div> In the first year ATW has:</div> <div> - welcomed 270 young people onto the scheme</div> <div> - placed 231 trainees with 164 different employers for work experience</div> <div> - celebrated 81 trainees entering paid jobs</div> <div> - built up a facebook following of 205 users</div> <div>  </div> <div> One trainee commented: “I didn’t have anything going for me at all. I didn’t do well at school. Now I go to bed thinking I have really got something to wake up for. The scheme has done absolutely everything for me.”</div> <div>  </div> <div> ATW is the only scheme of its kind in the Channel Islands. It bridges the gap between education and employment and is delivering positive results for young people, the local economy and the wider community.</div> Mon, 20 Sep 2010 10:00:15 GMT http://www.side-on.co.uk/latest/this-is-no-average-mouse http://www.side-on.co.uk/latest/this-is-no-average-mouse This is no average mouse <img src='http://www.side-on.co.uk/media/ec7b2740-57b9-4035-bda6-0419e4f4c5f2' /> London-based filmmaker and animatronics whiz <a href="http://www.johnnolanfilms.com/">John Nolan</a> released this video late last year. The fake commercial is for "Nolan's Cheddar," with the tagline "Seriously strong." Strong?   If you haven't seen it yet, it's worth a watch. You've got to love this. It has everything: Happiness, Sadness, Humour and Character. Not to mention how well this ad was made!     <object height="328" width="540"><param name="movie" value="http://www.youtube.com/v/VcSBO8YAnTQ?fs=1&hl=en_US" /><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><embed allowfullscreen="true" allowscriptaccess="always" height="328" src="http://www.youtube.com/v/VcSBO8YAnTQ?fs=1&hl=en_US" type="application/x-shockwave-flash" width="540"></embed></object> Fri, 27 Aug 2010 13:00:31 GMT http://www.side-on.co.uk/latest/old-spice-smell-like-a-man http://www.side-on.co.uk/latest/old-spice-smell-like-a-man Old Spice - Smell like a man <img src='http://www.side-on.co.uk/media/2d806100-c99a-4068-95dd-0ae3ec4420b8' /> How do you revive a blast from the past that has long been associated as a brand your granddad used? Well apparently you create a testosterone fuelled man of all men, aka Isaiah Mustafa and have him wax lyrical about the product and its ability to turn any man into a real man. The real genius in the latest Old Spice campaign is its use of social media to virally spread the message. Just take a look at <a href="http://www.youtube.com/oldspice" target="_blank">www.youtube.com/oldspice</a> to see a taster of the central hub to the communication. The word between Tweeters, FaceBookers, YouTubers and Bloggers quickly spread as their ramblings were randomly selected by the star of the commercial and commented on in short, witty, <a href="http://www.youtube.com/user/OldSpice#p/u/41/GPlg9ez4L1w" target="_blank">personalised video responses</a>. Amazing brand engagement that has led to over 6.5 million channel views and over 61 million upload views so far. An amazing effort from the guys and girls at Wieden + Kennedy that slaps <a href="http://www.bk.com/en/us/campaigns/subservient-chicken.html" target="_blank">Burger King's, Subservient Chicken viral</a> into second spot with a manly back hand. <object height="330" width="540"><param name="movie" value="http://www.youtube.com/v/uLTIowBF0kE&hl=en_US&fs=1" /><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><embed allowfullscreen="true" allowscriptaccess="always" height="330" src="http://www.youtube.com/v/uLTIowBF0kE&hl=en_US&fs=1" type="application/x-shockwave-flash" width="540"></embed></object> Fri, 16 Jul 2010 12:29:34 GMT http://www.side-on.co.uk/latest/jersey-hospice-go-yellow-day http://www.side-on.co.uk/latest/jersey-hospice-go-yellow-day It was all yellow <img src='http://www.side-on.co.uk/media/a92521ed-f5fc-4e82-952e-9534c48bad39' /> Friday June 25th is Jersey Hospice's "Go Yellow Day" so we're donning our yellow clothes and sunflower badges to raise money for a very worthy cause. To find out more about 'go yellow' day visit the <a href="http://www.jerseyhospicecare.com/" target="_blank">site</a>. You'll find load more info about the great work that they do, and how you can get involved. Fri, 25 Jun 2010 15:00:12 GMT http://www.side-on.co.uk/latest/struan-moore-website http://www.side-on.co.uk/latest/struan-moore-website Struan website GO! GO! GO! <img src='http://www.side-on.co.uk/media/6d41b81c-3c58-4ed3-bb22-3d630447b7a6' /> The Struan Moore website is off to a flying start thanks to the collective efforts of the Side-on, <a href="http://www.orchid.je" target="_blank">Orchid</a> and <a href="http://www.switchapps.com" target="_blank">Switch</a> crew. The feature rich website proudly showcases Struan's newly created brand identity and takes advantage of the powerful SwitchSiteBuilder CMS.   Struan is a very ambitious young sportsman and is extremely motivated to win. His goal is to be a professional racing driver and like most young racing drivers would love the opportunity to progress to Formula1. Struan has many challenges ahead of him. The website is the place to follow Struan’s progress.   <a href="http://www.struanmoore.com" target="_blank">www.struanmoore.com</a> Fri, 25 Jun 2010 09:00:00 GMT http://www.side-on.co.uk/latest/acorn-website-launch http://www.side-on.co.uk/latest/acorn-website-launch Acorn website launch <img src='http://www.side-on.co.uk/media/e64ba50a-2c8b-4012-9ac9-3f08dc7c61b7' /> There's the traditional website, then there's the Acorn website: <a href="http://acorn.je" target="_blank">www.acorn.je</a><a href="http://www.acorn.je" target="_blank"> </a>Another great team effort between Side-on, Switch, and Orchid sees the launch of our latest digital project. True to 'The Acorn Way' brand essence, the site design and tone is straight talking; with no fluff and no waffle. The powerful Switch SiteBuilder means the site can easily be updated with all of Acorn's latest news, testimonials and media activity.    Whether or not you're currently searching for the right finance deal it's well worth a look. Fri, 11 Jun 2010 09:00:51 GMT http://www.side-on.co.uk/latest/gallery-side-on-s-new-website http://www.side-on.co.uk/latest/gallery-side-on-s-new-website Gallery: Side-on's new website <img src='http://www.side-on.co.uk/media/b3bd3c9a-2087-4c5d-88c2-3c4dd2ee01f8' /> A big thanks to Switch for their flattering write-up about Side-on's new website in this month's Gallery mag. Damon and Juye never shirk a challenge but there must have been times that they regretted saying "put our system to the test". Thankfully, as unfazed as ever, they pulled out all the stops to make our extensive feature list happen with a solution that doesn't compromise our creativity.   We've always have tons to shout about and finally, thanks to SwitchSiteBuilder, we have a website that helps us to do exactly that. The Content Management System allows us to easily update our website with all our latest work, news, articles, loves and press to keep it fresh and give our audience a reason to keep coming back for more. If we are feeling particularly organised, the time-release function means we can even set the date and time the system should automatically publish the release.    We're excited to hear about system development plans that will provide even more social-media integration tools to allow users to engage the increasing amount of consumers that are living their lives online.   You can read the write-up in the slide above or, if you have a bit more time to kill, check out the whole of page 122 in Gallery below.     <object style="width: 540px; height: 400px;"> <param name="movie" value="http://static.issuu.com/webembed/viewers/style1/v1/IssuuViewer.swf?mode=embed&documentId=100604174902-32ae8776603344aaa2e4972eb7ab036a&documentUsername=gallery&documentName=gallery-1006_web2&layout=http%3A%2F%2Fskin.issuu.com%2Fv%2Fcolor%2Flayout.xml&backgroundColor=333333&showFlipBtn=true" /> <param name="allowFullScreen" value="true" /><embed allowfullscreen="true" flashvars="mode=embed&documentId=100604174902-32ae8776603344aaa2e4972eb7ab036a&documentUsername=gallery&documentName=gallery-1006_web2&layout=http%3A%2F%2Fskin.issuu.com%2Fv%2Fcolor%2Flayout.xml&backgroundColor=333333&showFlipBtn=true" src="http://static.issuu.com/webembed/viewers/style1/v1/IssuuViewer.swf" style="" type="application/x-shockwave-flash"></embed></object>       Fri, 11 Jun 2010 08:30:21 GMT http://www.side-on.co.uk/latest/japanese-team-send-off http://www.side-on.co.uk/latest/japanese-team-send-off Japanese team send off <img src='http://www.side-on.co.uk/media/7f27fd96-0fc7-494c-bb2b-0e8edd3cdf91' /> The Japanese World Cup team had an amazing send off as the, world record breaking, Adidas-Sky-Comic was unveiled. To bring the country together in support of their national team, TBWA/Hakuhodo and Adidas had the thirteen 300 square meter murals painted by football fans from all over Japan in preparation for the 2010 FIFA Word Cup in South Africa. The look on the school kids faces in the 'making of' video prove that this great idea hits all the brand engagement buttons and the PR buzz it generates will undoubtedly be huge.   The videos below will give you a taste of the campaign and also whet your whistle for the imminent World Cup fever.   Let the games begin!     <embed width="540" height="330" align="middle" pluginspage="http://www.adobe.com/go/getflashplayer" type="application/x-shockwave-flash" flashvars="config=http://creativity-online.com/xml/config.player.php&p=20295" allowscriptaccess="always" allowfullscreen="true" loop="false" play="true" name="player" bgcolor="#869ca7" quality="high" src="http://creativity-online.com/video/player.swf"></embed>   <object width="540" height="330"> <param value="http://www.youtube.com/v/z-qZTA6n7a0&hl=en_US&fs=1&" name="movie" /> <param value="true" name="allowFullScreen" /> <param value="always" name="allowscriptaccess" /><embed width="540" height="330" allowfullscreen="true" allowscriptaccess="always" type="application/x-shockwave-flash" src="http://www.youtube.com/v/z-qZTA6n7a0&hl=en_US&fs=1&"></embed></object>   Tue, 8 Jun 2010 22:00:11 GMT http://www.side-on.co.uk/latest/-no-nonsense-kay-is-back http://www.side-on.co.uk/latest/-no-nonsense-kay-is-back 'No nonsense' Kay is back <img src='http://www.side-on.co.uk/media/27fa5f25-8521-4831-a3b3-884a2c6cf70c' /> Hats off to TBWALondon. With expectations high, the task of surpassing the previous, brilliantly witty, John Smith's commercials must have been a real challenge. But they've certainly cracked it with the latest instalment again featuring comedian Peter Kay. Watch it...go on we're offering you Peter Kay on a plate here...   <object width="540" height="330"> <param name="movie" value="http://www.youtube.com/v/7cWa3XWSTfE&hl=en_US&fs=1&" /> <param name="allowFullScreen" value="true" /> <param name="allowscriptaccess" value="always" /><embed src="http://www.youtube.com/v/7cWa3XWSTfE&hl=en_US&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="540" height="330"></embed></object> Thu, 27 May 2010 21:00:05 GMT http://www.side-on.co.uk/latest/john-lewis-never-knowingly-undersold http://www.side-on.co.uk/latest/john-lewis-never-knowingly-undersold Never Knowingly Undersold <img src='http://www.side-on.co.uk/media/77989c21-9cf7-4052-91bc-9435693784a0' /> This TV ad for John Lewis is great on so many levels. They manage to promote their price promise of 'never knowingly undersold' and demonstrate their 'life long commitment to customers' with a concept that on paper would most probably make you reach for the sick bag. Instead they manage to reach the heart of the target audience. I challenge any parent to not be moved as Billy Joel's 'She's Always a Woman', sung by Fyfe Dangerfield, accompanies the scenes of a little girl growing up right before your eyes. You really are left with a feeling of how wonderful yet fleeting life is and warm positive vibes towards the John Lewis brand. It's great to see an ad that connects with so much emotion on our screens. It really demonstrates the brand building power of advertising and proves that TV commercials are still a force to be reckoned with.   See the full commercial below. (Tissues at the ready)     <object width="540" height="330"> <param name="movie" value="http://www.youtube.com/v/zMtyOCoqHTk&hl=en_US&fs=1&" /> <param name="allowFullScreen" value="true" /> <param name="allowscriptaccess" value="always" /><embed width="540" height="330" src="http://www.youtube.com/v/zMtyOCoqHTk&hl=en_US&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true"></embed></object>       Wed, 19 May 2010 12:00:14 GMT http://www.side-on.co.uk/latest/gisela-olsson-launch http://www.side-on.co.uk/latest/gisela-olsson-launch Gisela Olsson launch <img src='http://www.side-on.co.uk/media/782e0869-9421-4043-a897-7e063be1e2c4' /> We're thrilled to be able to announce and launch the new brand identity and <a href="http://www.giselaolsson.com" target="_blank">website</a> for Gisela Olsson Photography at this weekend's BabyBarn Family Show. Gisela Olsson is a lifestyle and family portrait photographer working on location, without the restriction of a studio, to capture the pureness of your moment. The identity created is truly an extension of her amazing personality - if you get the opportunity to meet Gisela I'm confident that you'll agree. Even better, book a family photo session and let her capture your families pureness.   <a href="http://www.giselaolsson.com" target="_blank">www.giselaolsson.com</a> Sat, 8 May 2010 09:03:30 GMT http://www.side-on.co.uk/latest/the-gallery-takeover http://www.side-on.co.uk/latest/the-gallery-takeover The Gallery takeover <img src='http://www.side-on.co.uk/media/f67332e7-093d-49e3-8ddb-79e85e76f42e' /> Check out this month's Gallery Magazine to see some familiar (but heavily disguised) faces stylishly holding it to ransom. Not content with filling their working days with design, James and Ben from our creative team recently decided to hi-jack Gallery magazine in their spare time. Grab a copy of the current May edition to see some intimidating photo shoots and their own personal 'tweaks' to the magazine. (Nice guns James)   <object style="width:540px;height:400px"> <param name="movie" value="http://static.issuu.com/webembed/viewers/style1/v1/IssuuViewer.swf?mode=embed&documentId=100428212014-809e635a52ef4b9dab1ff5c4c6d44b69&documentUsername=gallery&documentName=gallery64&layout=http%3A%2F%2Fskin.issuu.com%2Fv%2Fcolor%2Flayout.xml&backgroundColor=333333" /> <param name="allowFullScreen" value="true" /><embed src="http://static.issuu.com/webembed/viewers/style1/v1/IssuuViewer.swf" type="application/x-shockwave-flash" allowfullscreen="true" style="width:540px;height:400px" flashvars="mode=embed&documentId=100428212014-809e635a52ef4b9dab1ff5c4c6d44b69&documentUsername=gallery&documentName=gallery64&layout=http%3A%2F%2Fskin.issuu.com%2Fv%2Fcolor%2Flayout.xml&backgroundColor=333333"></embed></object> Sat, 1 May 2010 11:59:58 GMT http://www.side-on.co.uk/latest/feast-your-eyes-on-this http://www.side-on.co.uk/latest/feast-your-eyes-on-this Feast your eyes on this <img src='http://www.side-on.co.uk/media/659169fc-ac1e-42ac-8aaf-b111e2d3c6d4' /> Here's the latest TV commercial for our client Jersey Vision Correction. Some negative truths of what it is like to be a glasses or contact lens wearer are highlighted to engage the audience. See the commercial below.   <object width="540" height="330"> <param value="http://www.youtube.com/v/tpNtlCxh2Yo&hl=en&fs=1" name="movie" /> <param value="true" name="allowFullScreen" /> <param value="always" name="allowscriptaccess" /><embed width="540" height="330" allowfullscreen="true" allowscriptaccess="always" type="application/x-shockwave-flash" src="http://www.youtube.com/v/tpNtlCxh2Yo&hl=en&fs=1"></embed></object>     Fri, 23 Apr 2010 15:47:50 GMT http://www.side-on.co.uk/latest/the-ultimate-fly-er http://www.side-on.co.uk/latest/the-ultimate-fly-er The ultimate fly-er <img src='http://www.side-on.co.uk/media/693dd3a8-6833-4c6f-a56a-5e11a930bd20' /> Just came across this crazy gem. Probably not one for the insect cruelty activists. To promote their exhibition stand at the Franfurt Book Fair, Eichborn, the publisher of The Fly prepared, 200 flies with an ultra light banner. The banner was attached with natural wax. After a short time the banner dropped off by itself and the flies were not harmed. Watch the video below.    <object width="540" height="330" value="http://www.youtube.com/v/ldC7FQiUJ6s&hl=en_US&fs=1&"> <param name="allowFullScreen" value="true" /> <param name="allowscriptaccess" value="always" /><embed src="http://www.youtube.com/v/ldC7FQiUJ6s&hl=en_US&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="540" height="330"></embed></object>       Fri, 23 Apr 2010 08:28:22 GMT http://www.side-on.co.uk/latest/mag-of-the-future-now http://www.side-on.co.uk/latest/mag-of-the-future-now Mag of the future now! <img src='http://www.side-on.co.uk/media/7e3de18c-777e-4b8c-8714-d5feb3aad359' /> We've been keeping a keen eye on everything 'iPad' for the last few months to see what the clever developers can do with the technology once they get their mitts on it. Well the guys from Bonnier have certainly been busy building a prototype for their Mag+ vision. What they've achieved really highlights the potential of tablet based devices and gets us really excited about what the future holds for digital brand communication. Popular Science+ is available for download in the <a target="_blank" href="http://itunes.apple.com/us/app/popular-science/id364049283?mt=8">itunes</a> store for you lucky iPad owners. Whet your appetite with the preview video below.   <object width="540" height="310"> <param name="allowfullscreen" value="true" /> <param name="allowscriptaccess" value="always" /> <param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=10630568&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=&fullscreen=1" /><embed src="http://vimeo.com/moogaloop.swf?clip_id=10630568&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=&fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="540" height="310"></embed></object> <a href="http://vimeo.com/10630568">Mag+ live with Popular Science+</a> from <a href="http://vimeo.com/bonnier">Bonnier</a> on <a href="http://vimeo.com">Vimeo</a>. Tue, 6 Apr 2010 12:34:21 GMT http://www.side-on.co.uk/latest/side-on-set-with-channeltv http://www.side-on.co.uk/latest/side-on-set-with-channeltv Side-on-set with ChannelTV <img src='http://www.side-on.co.uk/media/26fa8010-56ac-429c-a3ca-6912dcdea3d9' /> We often find ourselves saying "Oh, the things we get up to..." in our line of business and today has been no exception. For a couple of hours our new studio looked like the set of a James Cameron blockbuster... well maybe not quite that extreme but there was a real on-set buzz as our latest TV campaign for Jersey Vision Correction was partly filmed here by ChannelTV.   Why our studio? Well Bren from Channel needed a makeshift optometrist and realised with some strategic cropping we could pull the illusion off using our IT bench and some epic acting skills. Well the whole process was over in a couple of takes and the actors and crew dusted off their sandwiches, packed up and retired to their winnebago.   Look out for the finished commercial coming to a screen near you very soon! Fri, 19 Mar 2010 15:37:06 GMT http://www.side-on.co.uk/latest/this-too-shall-pass http://www.side-on.co.uk/latest/this-too-shall-pass This Too Shall Pass <img src='http://www.side-on.co.uk/media/9e0ebde0-306a-445c-bc2b-3fa0fce4e7df' /> OK Go must spend a large part of their time concocting madcap ideas for their promos. Anyone who's already seen <a href="http://www.youtube.com/watch?v=QaRfxjcpYvM">'Here it goes again'</a> will know their knack for the wacky and inventive. This latest effort however looks considerably more ambitious. Recorded in one take, although clearly the paint splattered suits suggest it wasn't the 1st take!   Directed by James Frost, OK Go and Syyn Labs this 'Rube Goldberg' version of the promo brings the <a href="http://www.youtube.com/watch?v=_ve4M4UsJQo">Honda 'Cog' ad</a> to mind, which others have argued was inspired/nicked from the art film by Swiss artists Peter Fischili & David Weiss <a href="http://www.youtube.com/watch?v=GXrRC3pfLnE">'The way things go'</a>.   Whatever your stance on the inspiration, there’s no denying the video does a great job of captivating the viewer all the way through to the last second.     <object width="540" height="330"> <param name="movie" value="http://www.youtube.com/v/qybUFnY7Y8w&hl=en_US&fs=1&" /> <param name="allowFullScreen" value="true" /> <param name="allowscriptaccess" value="always" /><embed width="540" height="330" src="http://www.youtube.com/v/qybUFnY7Y8w&hl=en_US&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true"></embed></object> Mon, 1 Mar 2010 16:39:41 GMT http://www.side-on.co.uk/latest/bic-masterpiece http://www.side-on.co.uk/latest/bic-masterpiece Bic masterpiece <img src='http://www.side-on.co.uk/media/bfd4931c-20b0-4274-9504-7cccc948d0e5' /> Apparently the BiC® Cristal® Medium allows you to ramble on like no other pen. Bic are e so confident about how far it writes, that they will give you £10 just for finishing one. Loving this confident strategy supported by a a great microsite <a target="_blank" href="http://www.challengebic.co.uk">www.challengebic.co.uk</a>. Nice use of YouTube to virally promote the challenge too. Watch the pretty impressive doodle below.    <object width="540" height="330"> <param name="movie" value="http://www.youtube.com/v/R6r9LhbQxvk&hl=en_US&fs=1&" /> <param name="allowFullScreen" value="true" /> <param name="allowscriptaccess" value="always" /><embed src="http://www.youtube.com/v/R6r9LhbQxvk&hl=en_US&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="540" height="330"></embed></object>       Thu, 25 Feb 2010 21:22:50 GMT http://www.side-on.co.uk/latest/pure-imagination http://www.side-on.co.uk/latest/pure-imagination Pure imagination <img src='http://www.side-on.co.uk/media/61f4673b-cfe1-41f9-af3f-b45d5951d669' />  It's all about the music in this one. Leslie Bricusse and Anthony Newley's Pure Imagination captivates every time it's on screen. It really evokes those childhood memories due to its association with the original Willy Wonka & The Chocolate Factory movie. Super ad for Super Telly - We love it!   <object width="540" height="330"> <param value="http://www.youtube.com/v/BgpOQRLPCEg&hl=en_US&fs=1&" name="movie" /> <param value="true" name="allowFullScreen" /> <param value="always" name="allowscriptaccess" /><embed width="540" height="330" allowfullscreen="true" allowscriptaccess="always" type="application/x-shockwave-flash" src="http://www.youtube.com/v/BgpOQRLPCEg&hl=en_US&fs=1&"></embed></object> Sun, 14 Feb 2010 01:21:48 GMT http://www.side-on.co.uk/latest/gallery-bento-sushi-launch http://www.side-on.co.uk/latest/gallery-bento-sushi-launch Gallery: Bento Sushi Launch <img src='http://www.side-on.co.uk/media/9f2647e8-75ba-4afa-8b57-c6e37467716b' /> Bento Sushi, Jersey's first ever conveyor belt Sushi & Noodle bar, launched in style recently. We thought it was only right to celebrate with them by joining in the festivities.   Having worked closely with Bento to develop their brand from the very early stages it was a joy to finally see it unleashed on the sushi craving public.   Gallery were on hand to document us all grappling with chop sticks and burning our nasal cavities with Wasabi. Damn that sushi is more-ish.       <object><object style="width: 540px; height: 400px;"> <param value="http://static.issuu.com/webembed/viewers/style1/v1/IssuuViewer.swf?mode=embed&documentId=100202131521-99fe92511f164323b011b9c0bd3e8db4&documentUsername=gallery&documentName=gallery_jersey_issue60&layout=http%3A%2F%2Fskin.issuu.com%2Fv%2Fcolor%2Flayout.xml&backgroundColor=333333&showFlipBtn=true" name="movie" /> <param value="true" name="allowFullScreen" /><embed flashvars="mode=embed&documentId=100202131521-99fe92511f164323b011b9c0bd3e8db4&documentUsername=gallery&documentName=gallery_jersey_issue60&layout=http%3A%2F%2Fskin.issuu.com%2Fv%2Fcolor%2Flayout.xml&backgroundColor=333333&showFlipBtn=true" style="width: 540px; height: 400px;" allowfullscreen="true" type="application/x-shockwave-flash" src="http://static.issuu.com/webembed/viewers/style1/v1/IssuuViewer.swf"></embed></object>   </object> Mon, 1 Feb 2010 13:27:49 GMT http://www.side-on.co.uk/latest/the-drench-hamster-ad http://www.side-on.co.uk/latest/the-drench-hamster-ad The Drench hamster ad <img src='http://www.side-on.co.uk/media/01af7188-99ab-49f5-921a-a1872889ff3f' />   A clever advert for Drench Spring Water. Like Evian's Baby commercial the outakes are actually better than the finished ad. See the ads below. Nice supporting website too <a target="blank" href="http://www.staydrenched.co.uk">www.staydrenched.co.uk</a>     <object height="330" width="540"> <param value="http://www.youtube.com/v/AxBJlxb3NAQ&hl=en_US&fs=1&" name="movie" /> <param value="true" name="allowFullScreen" /> <param value="always" name="allowscriptaccess" /><embed height="330" width="540" allowfullscreen="true" allowscriptaccess="always" type="application/x-shockwave-flash" src="http://www.youtube.com/v/AxBJlxb3NAQ&hl=en_US&fs=1&"></embed></object>     Fat's Audition   <object height="330" width="540"> <param value="http://www.youtube.com/v/m9xTMWb3MBY&hl=en_US&fs=1&" name="movie" /> <param value="true" name="allowFullScreen" /> <param value="always" name="allowscriptaccess" /><embed height="330" width="540" allowfullscreen="true" allowscriptaccess="always" type="application/x-shockwave-flash" src="http://www.youtube.com/v/m9xTMWb3MBY&hl=en_US&fs=1&"></embed></object>   Wed, 6 Jan 2010 13:21:35 GMT http://www.side-on.co.uk/latest/new-client-jersey-enterprise http://www.side-on.co.uk/latest/new-client-jersey-enterprise New Client: Jersey Enterprise <img src='http://www.side-on.co.uk/media/a411e746-8aea-4897-b57e-1fdd50ab3a63' /> Thanks to winning a recent pitch where we teamed up with Orchid Communications, we're proud to be able to announce Jersey Enterprise as a brand new client!   Jersey Enterprise provides a fantastic service supporting local businesses in a variety of innovative ways. We were thrilled of course when we found out that we would be working with them to communicate their message. Working alongside Orchid, we will be rolling out a variety of campaigns over the coming year, which we are very excited about.   Watch the "Jersey: Open for Business" video for information on Jersey's business propostion and find out why Jersey is the perfect location for your business. Video includes testimonials from businesses which have relocated to Jersey with support and advice from Jersey Enterprise.    <object width="540" height="330"> <param value="http://www.youtube.com/v/WTF4DUcqQ6o&hl=en_US&fs=1&" name="movie" /> <param value="true" name="allowFullScreen" /> <param value="always" name="allowscriptaccess" /><embed width="540" height="330" allowfullscreen="true" allowscriptaccess="always" type="application/x-shockwave-flash" src="http://www.youtube.com/v/WTF4DUcqQ6o&hl=en_US&fs=1&"></embed></object>   Mon, 4 Jan 2010 16:05:31 GMT http://www.side-on.co.uk/latest/soap-and-glorious http://www.side-on.co.uk/latest/soap-and-glorious Soap and Glorious <img src='http://www.side-on.co.uk/media/52e42610-c8b3-43e2-9f78-187a681e8502' /> We are loving the new Soap and Glory branding. With playfully named products such as Sexy Mother Pucker (Extreme Plump Collagen Lip Shine) and distinctive retro packaging these products really cut through the shelf clutter. It seems there are a few apt experiential marketing plans in the pipeline such as 'suggest a pun to star on a label' and a search for a 'seriously Sexy Mother Pucker' coming soon. <a target="blank" href="http://www.soapandglory.com">www.soapandglory.com</a> Mon, 28 Dec 2009 22:54:00 GMT http://www.side-on.co.uk/latest/we-like-to-move-it-move-it- http://www.side-on.co.uk/latest/we-like-to-move-it-move-it- We like to move it move it! <img src='http://www.side-on.co.uk/media/7deb7222-7e93-4c45-88ef-286d2aa60247' /> We finally outgrew the office of our humble beginnings and are now in a brand new swanky abode. And it is awesome. Bigger and better in so many ways, the whole team is buzzing about their new surroundings.   It's amazing the difference a change of scenery makes. And it's not just the scenery, our new office has so many new features they go on and on, but we won't bore you with them here. We'll do that when you come and visit. The whole team is in agreement that our new hive of creativity is the kind of place you're just looking for excuses to invite people in to see.   We're based at Spectrum and if you follow the pin on our contact page you'll have no problem finding us. Don't be a stranger now. Wed, 23 Dec 2009 21:53:02 GMT http://www.side-on.co.uk/latest/gallery-the-awards http://www.side-on.co.uk/latest/gallery-the-awards Gallery: The Awards <img src='http://www.side-on.co.uk/media/a3b2b4fb-eb6f-4a0c-bfb7-79e2864e9b0d' /> Thanks to Gallery for great CIM Awards coverage this year!   Really nice to see the Side-on team and clients represented well in the 'bumper' winter edition.  And it is 'bumper'! See for yourself by clicking the link below:   <object style="width:540px;height:400px"> <param name="movie" value="http://static.issuu.com/webembed/viewers/style1/v1/IssuuViewer.swf?mode=embed&documentId=091130224056-5bbc072d01194dbd85b58340db43a6f2&documentUsername=gallery&documentName=gallery_winteredition09_web&layout=http%3A%2F%2Fskin.issuu.com%2Fv%2Fcolor%2Flayout.xml&backgroundColor=333333&showFlipBtn=true" /> <param name="allowFullScreen" value="true" /><embed src="http://static.issuu.com/webembed/viewers/style1/v1/IssuuViewer.swf" type="application/x-shockwave-flash" allowfullscreen="true" style="width:540;height:400" flashvars="mode=embed&documentId=091130224056-5bbc072d01194dbd85b58340db43a6f2&documentUsername=gallery&documentName=gallery_winteredition09_web&layout=http%3A%2F%2Fskin.issuu.com%2Fv%2Fcolor%2Flayout.xml&backgroundColor=333333&showFlipBtn=true"></embed></object> Tue, 1 Dec 2009 14:34:40 GMT http://www.side-on.co.uk/latest/jep-cim-award-winners-2009 http://www.side-on.co.uk/latest/jep-cim-award-winners-2009 JEP: CIM award winners 2009 <img src='http://www.side-on.co.uk/media/f21b311b-e180-4569-91dd-413e11d94298' /> A good article in the JEP tonight highlighting this year's CIM winners with a special mention to our client <a target="_blank" href="http://www.babybarn.je">Babybarn.je</a> for their win of the first ever Creative Communications award.   Looking good guys!   Navigate down the article using the arrows above. Mon, 23 Nov 2009 14:14:01 GMT http://www.side-on.co.uk/latest/a-sensational-cim-awards http://www.side-on.co.uk/latest/a-sensational-cim-awards A sensational CIM awards <img src='http://www.side-on.co.uk/media/3221e1fd-557b-41db-a3f5-774f51b5e577' /> The best CIM awards evening yet! Great theme, great decor, great speaker and loads of awards for the Side-on table! Our best ever haul.   Our heads were spinning after winning the CIM Best Agency Contribution award for the second year on the trot! Thanks a million to our clients whose flattering testimonials made our entry extra special. And of course a huge thanks to the whole Side-on team, without whose hard work, passion and creativity, we wouldn't be able to boast such proud achievements. We were thrilled to bits and partied like it was nineteen... seventy-seven!   Congrats to our client Babybarn.je for winning the brand new Creative Communication award. Great to be involved in the creation of such an awesome brand.   And a massive congratulatory slap on the back for Durrell in deservedly scooping the Best Integrated Marketing Campaign for their It's Time 50th Anniversary campaign. Great to see all the hard work paid off.   Delta masterfully swept us all back to the Disco era and Studio 54. The CIM committee put on a great night. Watch the footage below for a little taster of the evening.       <object width="445" height="364"> <param value="http://www.youtube.com/v/v-lCGNRbrws&hl=en_US&fs=1&border=1" name="movie" /> <param value="true" name="allowFullScreen" /> <param value="always" name="allowscriptaccess" /><embed width="445" height="364" allowfullscreen="true" allowscriptaccess="always" type="application/x-shockwave-flash" src="http://www.youtube.com/v/v-lCGNRbrws&hl=en_US&fs=1&border=1"></embed></object>   Fri, 20 Nov 2009 11:37:11 GMT http://www.side-on.co.uk/latest/proudly-supporting-tct http://www.side-on.co.uk/latest/proudly-supporting-tct Proudly supporting TCT <img src='http://www.side-on.co.uk/media/0d4b47e0-6166-4a8f-8429-60c30d33de41' /> Fri, 20 Nov 2009 01:01:33 GMT http://www.side-on.co.uk/latest/warsaw-wedding http://www.side-on.co.uk/latest/warsaw-wedding Warsaw wedding <img src='http://www.side-on.co.uk/media/bcd709a8-70e5-42c2-a83e-d35c7b00e2f2' /> Steve H our account director tied the knot with his lovely polish girlfriend Marta recently, giving some of the Side-on team a very good excuse to hop over to Poland for a long weekend. Great times were had and we've got the sore heads & photos to prove it!   We had the great pleasure of enjoying a Polish/English wedding in Warsaw. Lots of fun, lots of food and lots and lots of vodka! The polish home brew on the second day finished us off, as a plane full of sore heads on the return flight will testify!   Check out the pics of some more sober moments (and a few drunken moments).   Thu, 15 Oct 2009 15:17:02 GMT http://www.side-on.co.uk/latest/say-hello-to-branca http://www.side-on.co.uk/latest/say-hello-to-branca Say hello to Branca <img src='http://www.side-on.co.uk/media/a57039e3-e90f-42c5-9c91-f92ea7a801fc' /> We are very pleased to announce the addition of Branca Martins to our creative team.   Joining us as Senior Designer, Branca impressed us with her broad ranging portfolio, her passion for design and attention to detail. Branca has produced some fantastic work in her previous roles, and we very much look forward to seeing her flex some creative muscle for our clients' brands.   Wed, 8 Jul 2009 15:39:48 GMT http://www.side-on.co.uk/latest/say-hello-to-our-new-md http://www.side-on.co.uk/latest/say-hello-to-our-new-md Say hello to our new MD <img src='http://www.side-on.co.uk/media/1fcf856f-0eeb-4c8c-b1d2-4cab2072321f' /> We're very excited to welcome Jody Whittingham as our Managing Director.  Departing from the finance industry with 15 years experience as a qualified financial adviser and one of the islands most respected and sought after mortgage advisors, Jody brings a wealth of experience and will add a great deal of value to our clients and to the business as a whole.    <h2>"I've already been living and breathing Side-on since day one so the move feels very natural for me. I'm relishing the prospect of developing the business and helping add that all important financial industry understanding and insight to help the team create unparalleled solutions for our clients. I know I'm biased but I believe we have one of the most talented teams in the Channel Islands and with big plans ahead I know we're well positioned to become a dominant force in the Brand Communication arena."</h2>   Fri, 1 May 2009 21:03:22 GMT http://www.side-on.co.uk/latest/jep-getting-inside-fizbag http://www.side-on.co.uk/latest/jep-getting-inside-fizbag JEP: Getting inside Fizbag <img src='http://www.side-on.co.uk/media/1e9baad8-dc05-48bb-8c1a-d319e90bc75a' /> Tue, 31 Mar 2009 17:50:21 GMT http://www.side-on.co.uk/latest/jep-got-change- http://www.side-on.co.uk/latest/jep-got-change- JEP: Got change? <img src='http://www.side-on.co.uk/media/61179034-55ee-4c26-9afc-36c3896dcc17' /> Good to see Ya Kwanza looking magnificent and tucking into the white stuff in today's JEP. As well as doing wonders for his teeth and nails the coverage also highlights the latest fundraising promotion that Side-on and Durrell have teamed up to create.   Durrell branded milk cartons have been produced to highlight the plight of endangered species worldwide by pointing out that in the time it takes you to eat your breakfast at least one species has become extinct. Shocking!   A headline 'It's time for change' and Instructions to turn the empty carton into a money box to fill and return to Durrell make for a compelling call to action that everyone can get involved with. So, get involved!     Mon, 16 Mar 2009 15:48:15 GMT http://www.side-on.co.uk/latest/jep-it-s-time-at-the-bar http://www.side-on.co.uk/latest/jep-it-s-time-at-the-bar JEP: It's time at the bar <img src='http://www.side-on.co.uk/media/069ff489-c324-4d0f-9998-e71c9023c42e' /> Thu, 26 Feb 2009 17:46:17 GMT http://www.side-on.co.uk/latest/side-on-team-venture-outdoors http://www.side-on.co.uk/latest/side-on-team-venture-outdoors Side-on team venture outdoors <img src='http://www.side-on.co.uk/media/94ed2605-a072-4649-9eb3-c63a2019a770' /> <object width="480" height="385"> <param name="movie" value="http://www.youtube.com/v/Sh0FXSYqT5Q&hl=en_US&fs=1&" /> <param name="allowFullScreen" value="true" /> <param name="allowscriptaccess" value="always" /><embed src="http://www.youtube.com/v/Sh0FXSYqT5Q&hl=en_US&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="480" height="385"></embed></object> Fri, 18 Jul 2008 20:42:20 GMT http://www.side-on.co.uk/latest/jep-householders-get-gst-guide http://www.side-on.co.uk/latest/jep-householders-get-gst-guide JEP: Householders get GST guide <img src='http://www.side-on.co.uk/media/df4b1617-3cf4-479b-89bd-4022dab79305' />  . Wed, 23 Apr 2008 20:24:39 GMT