"Clients need agencies and agencies need clients, but finding that perfect fit, the right chemistry, talent, shared culture and philosophy can often be a long and painful not to mention potentially expensive search. However, whilst it is a challenging and time consuming process to find the right agency, it is worth it as it can make a real difference to your business. At Hassell Blampied Associates, we believe Side-on to be the agency who meets that criteria for our business needs.
Hassell Blampied Associates are a Human Resource Consultancy who represent client organisations in Jersey, Guernsey, Isle of Man and the UK. As a small business, marketing can present significant challenges for us. Limited human and financial resources implicit in being a small business places practical constraints on what marketing activity we carry out. Therefore, we utilise our resources optimally.
We regard Side-on as an integral part of our team who work in partnership with us, continually demonstrating fresh ideas, quality creative work, energy, enthusiasm and passion. They have an inherent understanding of the unique challenges we face along with extensive knowledge of our marketplace and provide us with excellent strategic and creative support; they are extremely creative commercially, not just in terms of design but also innovative marketing solutions. The team at Side-on helped us to rationalise our own internal thought processes by challenging our activities to date. They brought clarity and an extra dimension to our thinking for planning future activities.
Their strengths are their flexibility, knowledge, credibility as specialists, and entrepreneurial spirit. The success of the Side-on team has been built upon their ethos of building long-term relationships with clients, which is reflected in their client retention ratio. What sets them apart from their competitors is that they truly value their relationship with clients, greater than the value of any individual project. In practice this means that they actually take time to understand the culture of the client organisation, interoperate the brief – quite rightly questioning and probing if they are uncertain and ensure deadlines are met and within budget! They are literally at the end of a phone always. Working with them is hugely rewarding, they are a very talented, reliable and friendly team of professionals who even when under pressure produce quality work, and quickly.
We enjoy a successful relationship with Side-on and it is refreshing to work with an agency partner who demonstrates honesty and trust and can balance great ideas with commercial practicalities, they don’t take the relationship for granted and work hard to maintain it, keeping it lively and healthy for sustainability, which is good for our clients and ultimately our business."
Lesley Harrison
Marketing & Business Development Manager
Hassell Blampied Associates