about us | Side-on Brand Communicators | Branding, Advertising, Web Design Jersey Channel Islands UK

About Side-on

Side-on is an award-winning brand communication agency that's been helping good companies connect with their consumers and create brand preference since 2000.

From Jersey in the Channel Islands (UK) we provide branding, advertising, design and digital services to a broad range of industries from local start ups to large international corporations. We're a small yet perfectly formed team of some of the freshest thinkers and talented creatives around. With well over 50 years combined experience our special concentrated blend of talent, skills and commercial nous means our clients benefit from big agency thinking without the big agency price tag.

We believe that every business deserves a strong brand and effective marketing communications. Not just big brands with big marketing budgets and big marketing teams. Businesses of any sizes can have this vital part of their business strategy delivered cost effectively. Our clients call on us again and again because they recognise that we maximise budgets and provide longterm gains by making their brand the core focus, whether we're creating a one off advertisement or a fully planned website or marketing campaign.

If your brand is being neglected talk to us.
Helping brands fly

It can be tough spreading your wings in the business world. Finding ways to connect with your consumers and cut through the clutter is becoming ever more difficult as competition and message overload increases. So what should you do?

Get brand smart

To help cope with the information barrage consumers file away gut feelings they have about services or products into neat little neurone boxes. They'll refer to these feelings when it comes to making a purchasing decision. For instance: a car "they've never let me down", a restaurant "great value", a lawyer "they get the job done". These gut feelings are the company's brand. In today's world investing in a brand and promoting it is a vital part to any serious business strategy.
To influence your consumers' feelings and create long lasting brand value you need to:

Understand what they need from you

Establish a personality & essence

Create a brand visual identity

Educate staff to embrace & deliver your brand promises & core positioning

Consistently apply your key messages and brand identity at every touch point

Over time brand building leads to consumers flocking to you rather than you having to do all of the chasing so the sky's the limit!

Don't flap around

Whether you're a fledgling business or a grown-up one, looking for a new brand or a simple preen to give you a lift, then give us a whistle.
Meet the team

Jody Whittingham

Managing Director

jody@side-on.co.uk

Living with the media-obsessed gradually wore through the professionally qualified and corporately-built-armor of my 15yr financial career and drew me whole-heartedly to the Side-on family. I get my kicks from organising, analysing, planning and ultimately the success that these can bring especially when helping to develop big brand-defining ideas for our clients.
Away from the studio, I love being with our beautiful girls and helping the Jersey Gymnastics Club with social events and fundraising – I've just taken up Adult Gymnastics, practicing my splits and bridge, bit of a late comer to the sport I know, it's more for the entertainment value! I make a mean American pancake stack with blueberries and maple syrup (thanks Jamie Oliver) and I also like to think I have green fingers - there's nothing more satisfying than growing your own!

Steve Whittingham

Creative Director

stevew@side-on.co.uk

An unhealthy amount of my spare time is spent unravelling the thinking behind the marketing messages that fight for our attention daily (...well that and playing Call of Duty). Weird, I know. I'm sure there must be a medical term for my problem, we all must be labelled right? I guess 15 years spent simplifying the complex and creating brand communications for tons of companies is partly to blame though I'm sure that if I was a pro-footballer for Derby County I would be exactly the same. Saying that, maybe I wouldn't lose quite as much sleep over the Google dilemma - 'brand refresh' or 'if it ain't broke'.

Steve Hutchins

Account Director

steveh@side-on.co.uk

After 9 years as a graphic designer in the UK and Jersey I started ironing my shirts and shifted to account management. Now my time is spent balancing account planning, project management, marketing, copy-writing and whatever else comes my way.

On the occasions when I come up for air you’ll find me foraging amongst as many creative inspiration blogs as I can lay my greedy eyes on. The rest of my time is spent hitting drums, twanging guitars, studying for my CIM qualification, taking photos and scribbling in notebooks.

Branca Martins

Senior Creative

branca@side-on.co.uk

Passion for design runs through my veins. When I see great design - so pretty, so clean, it makes my teeth ache. I've always had a love for design and always carry a pencil everywhere I go, as a child my caricatures often got me into trouble. I can honestly say that I love to get up in the morning and go to work (not everyone can say that). I work with a great team who I learn from every day.

Anthea Michael

Studio Assistant

anthea@side-on.co.uk

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Bodhi

Runner

bodhi@side-on.co.uk

Why a dog you ask? I feel I must defend my role at Side-on. Without me who would inform Jody and Steve that we're three minutes away from the car park every morning. Sometimes I'm convinced that they will drive right on by despite my incessant barking from the parcel shelf. Without me who would greet the couriers and print reps? And don't get me started on clients! The whole team could learn a thing or two about how to properly welcome them. Paw shakes are so last century. Anything less than five enthusiastic circuits and a sniff at their shoes should be considered rude. Introductions over it's straight to the meeting room we go...well the plate of biscuits ain't gonna eat themselves are they? I usually get shown the door after lying belly up between their legs but they'll learn!