It can be tough spreading your wings in the business world. Finding ways to connect with your consumers and cut through the clutter is becoming ever more difficult as competition and message overload increases. So what should you do?
Get brand smart
To help cope with the information barrage consumers file away gut feelings they have about services or products into neat little neurone boxes. They'll refer to these feelings when it comes to making a purchasing decision. For instance: a car "they've never let me down", a restaurant "great value", a lawyer "they get the job done". These gut feelings are the company's brand. In today's world investing in a brand and promoting it is a vital part to any serious business strategy.
To influence your consumers' feelings and create long lasting brand value you need to:
Understand what they need from you
Establish a personality & essence
Create a brand visual identity
Educate staff to embrace & deliver your brand promises & core positioning
Consistently apply your key messages and brand identity at every touch point
Over time brand building leads to consumers flocking to you rather than you having to do all of the chasing so the sky's the limit!
Don't flap around
Whether you're a fledgling business or a grown-up one, looking for a new brand or a simple preen to give you a lift, then give us a whistle.